Business marketing management a strategic view of industrial and organizational markets

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Bibliographic Details
Main Author:	Hutt, Michael D
Other Authors:	Speh, Thomas W
Format:	Book
Published:	Fort Worth Dryden Press 1992
Edition:	4th ed
Subjects:	Industrial marketing > Management > Case studies
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .H87 1992
100	1	#	\|a Hutt, Michael D
245	1	1	\|a Business marketing management \|b a strategic view of industrial and organizational markets \|c Michael D. Hutt, Thomas W. Speh
250	#	#	\|a 4th ed
260	#	#	\|a Fort Worth \|b Dryden Press \|c 1992
300	#	#	\|a xxvi, 749 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Industrial marketing \|x Management \|x Case studies
700	1	#	\|a Speh, Thomas W
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=75714
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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