Business marketing management a strategic view of industrial and organizational markets

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Bibliographic Details
Main Author: Hutt, Michael D
Other Authors: Speh, Thomas W
Format: Unknown
Published: Fort Worth Dryden Press 1992
Edition:4th ed
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxvi, 749 p. ill. 25 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0030541670