Contemporary cases in consumer behavior
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Published: |
Fort Worth
Dryden Press
1993
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Edition: | 4th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-75332 | ||
020 | # | # | |a 0030970385 |
090 | 0 | 0 | |a HF5415.3 |b .B5 1993 |
100 | # | # | |a Blackwell, Roger D |
245 | 1 | 0 | |a Contemporary cases in consumer behavior |c Roger D. Blackwell, Kristina S. Blackwell, W. Wayne Talarzyk |
250 | # | # | |a 4th ed |
260 | # | # | |a Fort Worth |b Dryden Press |c 1993 |
300 | # | # | |a xiii, 526 p. |b ill., maps |c 24 cm |
504 | # | # | |a Includes bibliographical references. |
650 | # | 0 | |a Marketing research |v Case studies |
650 | # | 0 | |a Consumer behavior |v Case studies |
700 | # | # | |a Talarzyk, W. Wayne |
700 | # | # | |a Blackwell, Kristina S |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=75332 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |