Contemporary cases in consumer behavior

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Bibliographic Details
Main Author: Blackwell, Roger D
Other Authors: Talarzyk, W. Wayne, Blackwell, Kristina S
Format: Book
Published: Fort Worth Dryden Press 1993
Edition:4th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-75332
020 # # |a 0030970385 
090 0 0 |a HF5415.3  |b .B5 1993 
100 # # |a Blackwell, Roger D 
245 1 0 |a Contemporary cases in consumer behavior  |c Roger D. Blackwell, Kristina S. Blackwell, W. Wayne Talarzyk 
250 # # |a 4th ed 
260 # # |a Fort Worth  |b Dryden Press  |c 1993 
300 # # |a xiii, 526 p.  |b ill., maps  |c 24 cm 
504 # # |a Includes bibliographical references. 
650 # 0 |a Marketing research  |v Case studies 
650 # 0 |a Consumer behavior  |v Case studies 
700 # # |a Talarzyk, W. Wayne 
700 # # |a Blackwell, Kristina S 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=75332 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam