Contemporary cases in consumer behavior

Contemporary cases in consumer behavior

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Bibliographic Details
Main Author: Blackwell, Roger D
Other Authors: Talarzyk, W. Wayne, Blackwell, Kristina S
Format: Book
Published: Fort Worth Dryden Press 1993
Edition:4th ed
Subjects:
Marketing research > Case studies
Consumer behavior > Case studies
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 526 p. ill., maps 24 cm
Bibliography:Includes bibliographical references.
ISBN:0030970385

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