The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business,...
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
John Wiley And Son, Inc.
2007
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| Online Access: | Click Here to View Status and Holdings. |
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Advertising copywriting
