The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business,...
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
John Wiley And Son, Inc.
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0470051248 |q paperback |
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| 100 | 1 | # | |a Sugarman, Joseph |d 1938- |e author |
| 245 | 1 | 4 | |a The Adweek Copywriting Handbook |b The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters |c JOSEPH SUGARMAN |
| 246 | 3 | 0 | |a Copywriting handbook |
| 264 | # | 1 | |a Hoboken, New Jersey |b John Wiley And Son, Inc. |c 2007 |
| 264 | # | 4 | |c ©2007 |
| 300 | # | # | |a xix, 338 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a "An Adweek book"--Cover |
| 504 | # | # | |a Includes bibliographical references (page 325-326) and index |
| 520 | # | # | |a Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. |
| 526 | 0 | # | |a Copywriting In Communication Design |b Bachelor In Graphic Design |5 Faculty of Art and Design |
| 526 | 0 | # | |a GDG513 |b AD241 |5 AD |
| 650 | # | 0 | |a Advertising Copy |x Handbooks, Manuals, Etc |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=752507 |
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Advertising copywriting