The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business,...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
John Wiley And Son, Inc.
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. |
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| Item Description: | "An Adweek book"--Cover |
| Physical Description: | xix, 338 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references (page 325-326) and index |
| ISBN: | 9780470051245 0470051248 |
Advertising copywriting