Media research techniques

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Bibliographic Details
Main Author:	Berger, Arthur Asa 1933-
Format:	Book
Published:	Newbury Park, Calif. Sage Publications 1991
Subjects:	Mass media > Research > Methodology
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0803941803
090	#	#	\|a P91 \|b .B44 1991
100	#	#	\|a Berger, Arthur Asa \|d 1933-
245	#	#	\|a Media research techniques \|c Arthur Asa Berger
260	#	#	\|a Newbury Park, Calif. \|b Sage Publications \|c 1991
300	#	#	\|a vii, 148 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references (p. 142-143) and indexes.
650	#	0	\|a Mass media \|x Research \|x Methodology
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=75236
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam