Media research techniques

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Bibliographic Details
Main Author: Berger, Arthur Asa 1933-
Format: Book
Published: Newbury Park, Calif. Sage Publications 1991
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:vii, 148 p. ill. 23 cm
Bibliography:Includes bibliographical references (p. 142-143) and indexes.
ISBN:0803941803