Information campaigns balancing social values and social change

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Bibliographic Details
Other Authors:	Salmon, Charles T
Format:	Book
Published:	Newbury Park, Calif. Sage Publications 1989
Series:	Sage annual reviews of communication research . 18
Subjects:	Social change Communication > Social aspects Social marketing Publicity Marketing > Social aspects
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0803932197
090	#	#	\|a HM263 \|b .I5195 1989
245	#	#	\|a Information campaigns \|b balancing social values and social change \|c editor, Charles T. Salmon
260	#	#	\|a Newbury Park, Calif. \|b Sage Publications \|c 1989
300	#	#	\|a 306 p. \|b ill. \|c 23 cm
490	#	#	\|a Sage annual reviews of communication research \|v . 18
504	#	#	\|a Includes bibliographical references.
650	#	0	\|a Social change
650	#	0	\|a Communication \|x Social aspects
650	#	0	\|a Social marketing
650	#	0	\|a Publicity
650	#	0	\|a Marketing \|x Social aspects
700	#	#	\|a Salmon, Charles T
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=75211
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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