AMA handbook for customer satisfaction

AMA handbook for customer satisfaction

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Bibliographic Details
Main Author: Dutka, Alan F
Corporate Author: American Marketing Asoociation
Format: Book
Published: Lincolnwood, Ill., U.S.A. NTC Business Books 1994
Subjects:
Consumers > Research
Consumer satisfaction > Research
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:At head of title: American Marketing Association
Physical Description:viii, 231 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 219-222) and index
ISBN:0844234540

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