Multinational product strategy a typology for analysis of worldwide product innovation and diffusion

Multinational product strategy a typology for analysis of worldwide product innovation and diffusion

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Bibliographic Details
Main Author: Leroy, Georges
Format: Book
Language:English
Published: New York Praeger 1976
Series:Praeger special studies in international economics and development
Subjects:
International business enterprises > Management
Product management
Online Access:Click Here to View Status and Holdings.
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