Multinational product strategy a typology for analysis of worldwide product innovation and diffusion

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Bibliographic Details
Main Author:	Leroy, Georges
Format:	Unknown
Language:	English
Published:	New York Praeger 1976
Series:	Praeger special studies in international economics and development
Subjects:	International business enterprises > Management Product management
Online Access:	Click Here to View Status and Holdings.
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090	#	#	\|a HD69.I7 \|b L44
100	#	#	\|a Leroy, Georges
245	#	#	\|a Multinational product strategy \|b a typology for analysis of worldwide product innovation and diffusion \|c Georges Leroy
260	#	#	\|a New York \|b Praeger \|c 1976
300	#	#	\|a xviii, 220 p., \|b ill. \|c 25 cm
490	#	#	\|a Praeger special studies in international economics and development
500	#	#	\|a Includes index.
504	#	#	\|a Bibliography: p. 206-211.
650	#	#	\|a International business enterprises \|x Management
650	#	#	\|a Product management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=75023980
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