Multinational product strategy a typology for analysis of worldwide product innovation and diffusion
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Praeger
1976
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| Series: | Praeger special studies in international economics and development
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index. |
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| Physical Description: | xviii, 220 p., ill. 25 cm |
| Bibliography: | Bibliography: p. 206-211. |
| ISBN: | 0275559904 |
An introduction to multinational management