Beyond mind games the marketing power of psychographics

Saved in:

Bibliographic Details
Main Author:	Piirto, Rebecca 1958-
Format:	Unknown
Published:	Ithaca, NY American Demographics Books 1991
Subjects:	Consumer behavior Marketing research Psychographics
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-74798
020	#	#	\|a 0936889101
090	0	0	\|a HF5415.32 \|b .P57 1991
100	1	#	\|a Piirto, Rebecca \|c 1958-
245	1	1	\|a Beyond mind games \|b the marketing power of psychographics \|c Rebecca Piirto
260	#	#	\|a Ithaca, NY \|b American Demographics Books \|c 1991
300	#	#	\|a vi, 263 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. [252]-255) and index
650	#	0	\|a Consumer behavior
650	#	0	\|a Marketing research
650	#	0	\|a Psychographics
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=74798
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|