Beyond mind games the marketing power of psychographics
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| Format: | Unknown |
| Published: |
Ithaca, NY
American Demographics Books
1991
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | vi, 263 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. [252]-255) and index |
| ISBN: | 0936889101 |
Cross-national consumer psychographics