Industrial and organizational marketing
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| Main Author: | |
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| Format: | Unknown |
| Published: |
New York
Macmillan Pub. Co.
1992
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 784 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references (p. 765-773) and indexes. |
| ISBN: | 0023841354 |
Organizational marketing