Global marketing strategies

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Bibliographic Details
Main Author:	Jeannet, Jean-Pierre
Other Authors:	Hennessey, Hubert D
Format:	Book
Published:	Boston Houghton Mifflin 1992
Edition:	2nd ed
Subjects:	Export marketing > Management Export marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0395628393
090	0	0	\|a HF1009.5 \|b .J427 1992
100	1	#	\|a Jeannet, Jean-Pierre
245	1	0	\|a Global marketing strategies \|c Jean-Pierre Jeannet, Hubert D. Hennessey
250	#	#	\|a 2nd ed
260	#	#	\|a Boston \|b Houghton Mifflin \|c 1992
300	#	#	\|a xxiii, 899 p. \|b ill. \|c 24 cm
500	#	#	\|a Rev. ed. of: International marketing management. c1988.
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Export marketing \|x Management
650	#	0	\|a Export marketing \|v Case studies \|x Management
700	1	#	\|a Hennessey, Hubert D
700	#	#	\|a Jeannet, Jean-Pierre. \|t International marketing management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=74568
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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