Global marketing strategies
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston
Houghton Mifflin
1992
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Rev. ed. of: International marketing management. c1988. |
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| Physical Description: | xxiii, 899 p. ill. 24 cm |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0395628393 |
International marketing management strategies and cases