Marketing concepts and strategies
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Main Author: | |
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Other Authors: | |
Format: | Unknown |
Published: |
Boston
Houghton Mifflin
1993
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Edition: | 8th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | 1 v. (various pagings) col. ill., col. maps 26 cm |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 0395661609 |