Marketing concepts and strategies

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Bibliographic Details
Main Author: Pride, William M
Other Authors: Ferrell, O. C
Format: Unknown
Published: Boston Houghton Mifflin 1993
Edition:8th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:1 v. (various pagings) col. ill., col. maps 26 cm
Bibliography:Includes bibliographical references and index.
ISBN:0395661609