Beyond MaxiMarketing the new power of caring and daring

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Bibliographic Details
Main Author:	Rapp, Stan
Other Authors:	Collins, Thomas L
Format:	Unknown
Published:	New York McGraw-Hill 1994
Subjects:	Marketing > Case studies Sales promotion > Case studies
Online Access:	Click Here to View Status and Holdings.
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090	#	#	\|a HF5415 \|b .R3245 1994
100	#	#	\|a Rapp, Stan
245	#	#	\|a Beyond MaxiMarketing \|b the new power of caring and daring \|c Stan Rapp, Thomas L. Collins
260	#	#	\|a New York \|b McGraw-Hill \|c 1994
300	#	#	\|a xxvii, 319 p. \|c 23 cm
500	#	#	\|a Includes index.
650	#	0	\|a Marketing \|x Case studies
650	#	0	\|a Sales promotion \|x Case studies
700	#	#	\|a Collins, Thomas L
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=74553
964	#	#	\|c BOK \|d 01
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