Beyond MaxiMarketing the new power of caring and daring
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| Format: | Unknown |
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New York
McGraw-Hill
1994
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index. |
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| Physical Description: | xxvii, 319 p. 23 cm |
| ISBN: | 0070513430 |
MaxiMarketing The new direction in advertising, promotion, and marketing strategy 
The New maximarketing