Selling to a segmented market the lifestyle approach
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Main Author: | |
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Format: | Book |
Published: |
Lincolnwood, Ill., USA
NTC Business Books
1992
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-74543 | ||
020 | # | # | |a 0844234591 |
090 | 0 | 0 | |a HF5415.127 |b .S94 1992 |
100 | 1 | # | |a Swenson, Chester A |
245 | 1 | 1 | |a Selling to a segmented market |b the lifestyle approach |c Chester A. Swenson |
260 | # | # | |a Lincolnwood, Ill., USA |b NTC Business Books |c 1992 |
300 | # | # | |a xix, 177 p. |c 23 cm |
500 | # | # | |a Originally published: New York : Quorum Books, c1990 |
504 | # | # | |a Includes bibliographical references (p. [153]-[165] and index |
650 | # | 0 | |a Consumer behavior |z United States |
650 | # | 0 | |a Market segmentation |z United States |
650 | # | 0 | |a Consumers' preferences |z United States |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=74543 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
998 | # | # | |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##c003.5.1||00500##a002.17.2|| |