Selling to a segmented market the lifestyle approach

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Bibliographic Details
Main Author: Swenson, Chester A
Format: Book
Published: Lincolnwood, Ill., USA NTC Business Books 1992
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0844234591 
090 0 0 |a HF5415.127  |b .S94 1992 
100 1 # |a Swenson, Chester A 
245 1 1 |a Selling to a segmented market  |b the lifestyle approach  |c Chester A. Swenson 
260 # # |a Lincolnwood, Ill., USA  |b NTC Business Books  |c 1992 
300 # # |a xix, 177 p.  |c 23 cm 
500 # # |a Originally published: New York : Quorum Books, c1990 
504 # # |a Includes bibliographical references (p. [153]-[165] and index 
650 # 0 |a Consumer behavior  |z United States 
650 # 0 |a Market segmentation  |z United States 
650 # 0 |a Consumers' preferences  |z United States 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=74543 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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