Selling to a segmented market the lifestyle approach

Selling to a segmented market the lifestyle approach

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Bibliographic Details
Main Author: Swenson, Chester A
Format: Book
Published: Lincolnwood, Ill., USA NTC Business Books 1992
Subjects:
Consumer behavior > United States
Market segmentation > United States
Consumers' preferences > United States
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Originally published: New York : Quorum Books, c1990
Physical Description:xix, 177 p. 23 cm
Bibliography:Includes bibliographical references (p. [153]-[165] and index
ISBN:0844234591

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