Evaluating marketing strengths and weaknesses

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Bibliographic Details
Main Author: Parmerlee, David
Corporate Author: American Marketing Association
Format: Book
Published: Lincolnwood, Ill., USA NTC Business Books 1993
Series:American Marketing Association marketing toolbox
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5415.13  |b .P3246 1993 
100 1 # |a Parmerlee, David 
245 1 1 |a Evaluating marketing strengths and weaknesses  |c David Parmerlee 
260 # # |a Lincolnwood, Ill., USA  |b NTC Business Books  |c 1993 
300 # # |a xiii, 238 p.  |b ill.  |c 28 cm 
490 1 # |a American Marketing Association marketing toolbox 
500 # # |a "American Marketing Association"--Cover. 
650 # 0 |a Marketing  |x Management  |x Data processing 
710 1 # |a American Marketing Association 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=74538 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam