Evaluating marketing strengths and weaknesses

Evaluating marketing strengths and weaknesses

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Bibliographic Details
Main Author: Parmerlee, David
Corporate Author: American Marketing Association
Format: Book
Published: Lincolnwood, Ill., USA NTC Business Books 1993
Series:American Marketing Association marketing toolbox
Subjects:
Marketing > Management > Data processing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"American Marketing Association"--Cover.
Physical Description:xiii, 238 p. ill. 28 cm
ISBN:0844235784

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