GONZO MARKETING Winning throught Worst Practises
Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet... and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing...
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge
Capstone
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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