GONZO MARKETING Winning throught Worst Practises
Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet... and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge
Capstone
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | 200825t2001 -US # #001 eng#D | ||
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| 100 | 1 | # | |a Locke, Christopher |c author |
| 245 | 1 | 0 | |a GONZO MARKETING |b Winning throught Worst Practises |c CHRISTOPHER LOCKE |
| 264 | # | 1 | |a Cambridge |b Capstone |c 2001 |
| 264 | # | 4 | |c ©2001 |
| 300 | # | # | |a x, 240 pages |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet... and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Chris Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candour, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit. |
| 650 | # | 0 | |a Internet Marketing |
| 650 | # | 0 | |a Electronic Commerce |
| 040 | # | # | |a Shah Alam |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=744769 |
E-marketing work the web