Managing global marketing cases and text
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Boston
PWS-Kent Pub.
1992
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xx, 508 p. ill., maps 25 cm |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 053497211X |
Global marketing management cases and readings