The complete database marketer tapping your customer base to maximize sales and increase profits
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Chicago, Ill.
Probus Pub. Co.
l99l
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| Online Access: | Click Here to View Status and Holdings. |
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Strategic database marketing the masterplan for starting and managing a profitable, customer-based marketing program
Principles of Direct and Database Marketing A Digital Orientation
MARKET-BASED MANAGEMENT Strategies for Growing Customer Value and Profitability
