The complete database marketer tapping your customer base to maximize sales and increase profits

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Bibliographic Details
Main Author:	Hughes, Arthur Middleton
Format:	Book
Published:	Chicago, Ill. Probus Pub. Co. l99l
Subjects:	Database marketing
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-74097
020	#	#	\|a 1557381925
090	0	0	\|a HF5415.126 \|b .H84 1991
100	1	#	\|a Hughes, Arthur Middleton
245	1	1	\|a The complete database marketer \|b tapping your customer base to maximize sales and increase profits \|c Arthur M. Hughes
260	#	#	\|a Chicago, Ill. \|b Probus Pub. Co. \|c l99l
300	#	#	\|a viii, 551 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Database marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=74097
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|