Customer-focused marketing actions for delivering greater internal and external customer satisfaction

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Bibliographic Details
Main Author:	Chaston, Ian
Format:	Book
Published:	London McGraw-Hill 1993
Series:	McGraw-Hill Marketing for professionals series
Subjects:	Consumer satisfaction Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .C5117 1993
100	1	#	\|a Chaston, Ian
245	1	1	\|a Customer-focused marketing \|b actions for delivering greater internal and external customer satisfaction \|c Ian Chaston
260	#	#	\|a London \|b McGraw-Hill \|c 1993
300	#	#	\|a xi, 222 p. \|b ill. \|c 24 cm
490	1	#	\|a McGraw-Hill Marketing for professionals series
504	#	#	\|a Includes bibliographical references (p. [218]-219) and index
650	#	0	\|a Consumer satisfaction
650	#	0	\|a Marketing \|x Management
840	#	#	\|a McGraw-Hill Marketing for Professionals series
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=73492
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