Consumer behavior behavioural aspects of marketing

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Bibliographic Details
Main Author:	Rice, Chris
Corporate Author:	Chartered Institute of Marketing
Format:	Book
Published:	Oxford Butterworth-Heinemann 1993
Series:	Marketing series (London, EnglandpStudent
Subjects:	Consumer behavior Marketing > Social aspects
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Rice, Chris
245	1	1	\|a Consumer behavior \|b behavioural aspects of marketing \|c Chris Rice
260	#	#	\|a Oxford \|b Butterworth-Heinemann \|c 1993
300	#	#	\|a viii, 414 p. \|b ill. \|c 23 cm
490	1	#	\|a Marketing series (London, EnglandpStudent
500	#	#	\|a "Published on behalf of the Chartered Institute of Marketing."
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Consumer behavior
650	#	0	\|a Marketing \|x Social aspects
710	1	#	\|a Chartered Institute of Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=73344
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