Consumer behavior behavioural aspects of marketing

Consumer behavior behavioural aspects of marketing

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Bibliographic Details
Main Author: Rice, Chris
Corporate Author: Chartered Institute of Marketing
Format: Book
Published: Oxford Butterworth-Heinemann 1993
Series:Marketing series (London, EnglandpStudent
Subjects:
Consumer behavior
Marketing > Social aspects
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Published on behalf of the Chartered Institute of Marketing."
Physical Description:viii, 414 p. ill. 23 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0750605499

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