The marketing of financial services a book of cases

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Bibliographic Details
Main Author:	Capon, Noel
Format:	Book
Published:	Englewood Cliffs, NJ Prentice Hall 1992
Subjects:	Financial services industry > Case studies > Marketing > United States
Online Access:	Click Here to View Status and Holdings.
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001	wils-73054
020	#	#	\|a 0131162942
090	0	0	\|a HG181 \|b .C365 1992
100	1	#	\|a Capon, Noel
245	1	1	\|a The marketing of financial services \|b a book of cases \|c Noel Capon
260	#	#	\|a Englewood Cliffs, NJ \|b Prentice Hall \|c 1992
300	#	#	\|a xii, 675 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Financial services industry \|x Case studies \|x Marketing \|z United States
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=73054
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|