The marketing sourcebook for small business

The marketing sourcebook for small business

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Bibliographic Details
Main Author: Davidson, Jeffrey P
Format: Book
Published: New York Wiley 1989
Subjects:
Public relations > Handbooks, manuals, etc
Marketing > Handbooks, manuals, etc.
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Positioning, marketing, and the 1990s
  • You are what you project-- the age of image
  • Redefining your business
  • Precision targeting
  • Advertising for position
  • Public relations and promotion for positioning
  • Location and positioning
  • The

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