The marketing sourcebook for small business

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Bibliographic Details
Main Author:	Davidson, Jeffrey P
Format:	Book
Published:	New York Wiley 1989
Subjects:	Public relations > Handbooks, manuals, etc Marketing > Handbooks, manuals, etc.
Online Access:	Click Here to View Status and Holdings.
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001	wils-72992
020	#	#	\|a 0471615129
090	0	0	\|a HF5415 \|b .D3475 1989
100	1	#	\|a Davidson, Jeffrey P
245	1	4	\|a The marketing sourcebook for small business \|c Jeffrey P. Davidson
260	#	#	\|a New York \|b Wiley \|c 1989
300	#	#	\|a xxv, 325 p. \|b ill. \|c 25 cm
500	#	#	\|a Includes index.
504	#	#	\|a Bibliography: p. 315-317.
505	1	#	\|a Positioning, marketing, and the 1990s -- You are what you project-- the age of image -- Redefining your business -- Precision targeting -- Advertising for position -- Public relations and promotion for positioning -- Location and positioning -- The
650	#	0	\|a Public relations \|x Handbooks, manuals, etc
650	#	0	\|a Marketing \|v Handbooks, manuals, etc.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=72992
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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