The Handbook of international direct marketing

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Bibliographic Details
Corporate Author:	Marketing Association
Format:	Unknown
Published:	London Kogan Page 1992
Subjects:	rect marketing
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-72976
020	#	#	\|a 0749407204
090	0	0	\|a HF5415.126 \|b .H36 1992
245	1	1	\|a The Handbook of international direct marketing \|c edited by Adam Baines
260	#	#	\|a London \|b Kogan Page \|c 1992
300	#	#	\|a xvi, 320 p. \|b ill. (some col.) \|c 24 cm
500	#	#	\|a "Published in association with the European Direct Marketing Association"--Cover.# \|a Includes index.
505	1	#	\|a International direct marketing : has it come of age? / Miles Young. International agencies : choosing between independent and family networks / Frank Goozee. What can postal services do to stimulate international direct marketing? / Kathryn Wilson.
650	#	0	\|a rect marketing
710	1	#	\|a Marketing Association
740	1	#	\|a Int a 0253 02349t02349
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=72976
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|00500##a002.17.2\|\|