The Handbook of international direct marketing
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| Corporate Author: | |
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| Format: | Book |
| Published: |
London
Kogan Page
1992
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| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-72976 | ||
| 020 | # | # | |a 0749407204 |
| 090 | 0 | 0 | |a HF5415.126 |b .H36 1992 |
| 245 | 1 | 1 | |a The Handbook of international direct marketing |c edited by Adam Baines |
| 260 | # | # | |a London |b Kogan Page |c 1992 |
| 300 | # | # | |a xvi, 320 p. |b ill. (some col.) |c 24 cm |
| 500 | # | # | |a "Published in association with the European Direct Marketing Association"--Cover.# |a Includes index. |
| 505 | 1 | # | |a International direct marketing : has it come of age? / Miles Young. International agencies : choosing between independent and family networks / Frank Goozee. What can postal services do to stimulate international direct marketing? / Kathryn Wilson. |
| 650 | # | 0 | |a rect marketing |
| 710 | 1 | # | |a Marketing Association |
| 740 | 1 | # | |a Int a 0253 02349t02349 |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=72976 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
The handbook of international direct marketing