The Handbook of international direct marketing
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| Corporate Author: | |
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| Format: | Unknown |
| Published: |
London
Kogan Page
1992
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "Published in association with the European Direct Marketing Association"--Cover.# Includes index. |
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| Physical Description: | xvi, 320 p. ill. (some col.) 24 cm |
| ISBN: | 0749407204 |
The handbook of international direct marketing 
International Direct Marketing Principles, Best Practices, Marketing Facts