Fundamentals of advertising research

Saved in:

Bibliographic Details
Main Author:	Fletcher, Alan D
Other Authors:	Bowers, Thomas A
Format:	Book
Published:	Belmont, Calif. Wadsworth Pub. Co. 1991
Edition:	4th ed
Subjects:	Advertising > Research
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-72870
020	#	#	\|a 053414778X
090	0	0	\|a HF5814 \|b .F57 1991
100	1	#	\|a Fletcher, Alan D
245	1	1	\|a Fundamentals of advertising research \|c Alan D. Fletcher, Thomas A. Bowers
250	#	#	\|a 4th ed
260	#	#	\|a Belmont, Calif. \|b Wadsworth Pub. Co. \|c 1991
300	#	#	\|a xv, 364 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Advertising \|x Research
700	1	#	\|a Bowers, Thomas A
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=72870
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam