Fundamentals of advertising research
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Belmont, Calif.
Wadsworth Pub. Co.
1991
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 364 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 053414778X |
Fundamentals of advertising research