Behavioural aspects of marketing

Behavioural aspects of marketing

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Bibliographic Details
Main Author: Williams, Keith C
Corporate Authors: CAM Foundation, Institute of Marketing
Format: Book
Published: London Heinemann 1992
Subjects:
Consumers
Motivation research (Marketing)
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Published on behalf of the Institute of Marketing and the CAM Foundation."
Physical Description:ix, 235 p. ill. 24 cm
Bibliography:Includes bibliographies and index.
ISBN:0750606088

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