Strategic marketing problems cases and comments

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Bibliographic Details
Main Author: Kerin, Roger A. (Author)
Other Authors: Peterson, Robert A. 1944- (authir)
Format: Book
Language:English
Published: Upper Saddle River, NJ Pearson/Prentice Hall 2007
Edition:11th ed.
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STRATEGIC MARKETING PROBLEMS Cases and Comments by Kerin, Roger A

Published 2001
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