Strategic marketing problems cases and comments

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Bibliographic Details
Main Author:	Kerin, Roger A. (Author)
Other Authors:	Peterson, Robert A. 1944- (authir)
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ Pearson/Prentice Hall 2007
Edition:	11th ed.
Subjects:	Marketing > Case Studies > Management Marketing > Case Studies > Decision Making
Online Access:	Click Here to View Status and Holdings.
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020	0	0	\|a 9780132335713 \|q paperback
020	0	0	\|a 0132335719 \|q paperback
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041	0	#	\|a eng
090	0	0	\|a HF5415.135 \|b .K47 2007
100	1	0	\|a Kerin, Roger A. \|e author
245	1	0	\|a Strategic marketing problems \|b cases and comments \|c Roger A. Kerin, Robert A. Peterson
250	#	#	\|a 11th ed.
264	#	1	\|a Upper Saddle River, NJ \|b Pearson/Prentice Hall \|c 2007
300	0	0	\|a x, 722 pages \|b illustrations \|c 29 cm
336	#	#	\|a text \|b txt \|2 rdacontent
337	#	#	\|a unmedited \|b n \|2 rdamedia
338	#	#	\|a volume \|b nc \|2 rdacarrier
504	0	0	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing \|v Case Studies \|x Management
650	#	0	\|a Marketing \|v Case Studies \|x Decision Making
700	1	#	\|a Peterson, Robert A. \|d 1944- \|e authir
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=725472
995	#	#	\|a Perpustakaan Tun Abdul Razak UiTM (Perak)