Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Bibliographic Details
Main Author: Kerin, Roger A. (Author)
Other Authors: Peterson, Robert A. 1944- (authir)
Format: Book
Language:English
Published: Upper Saddle River, NJ Pearson/Prentice Hall 2007
Edition:11th ed.
Subjects:
Marketing > Case Studies > Management
Marketing > Case Studies > Decision Making
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:x, 722 pages illustrations 29 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0131871528
9780131871526
9780132335713
0132335719

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