Marketing an introductory text
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| Main Author: | |
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| Format: | Book |
| Published: |
London
Macmillan
1991
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxiii, 646 p. 23 cm |
|---|---|
| Bibliography: | Includes bibliographical references (p. 625-638) and index |
| ISBN: | 0333556852 |
Marketing an introductory text