Broadcast/cable programming strategies and practices

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Bibliographic Details
Main Author: Eastman, Susan Tyler
Format: Book
Published: Belmont, Calif. Wadsworth Pub. Co. 1993
Edition:4th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-72160
020 # # |a 0534166628 
090 # # |a PN1992.55  |b .E18 1993 
100 # # |a Eastman, Susan Tyler 
245 # # |a Broadcast/cable programming  |b strategies and practices  |c Susan Tyler Eastman 
250 # # |a 4th ed 
260 # # |a Belmont, Calif.  |b Wadsworth Pub. Co.  |c 1993 
300 # # |a xix, 588 p.  |b Wadsworth Pub. Co.  |c 1993 
504 # # |a Includes bibliographical references (p. 559-567) and indexes 
650 # 0 |a Cable television  |x Planning 
650 # 0 |a Radio programs  |x Planning 
650 # 0 |a Television programs  |x Planning 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=72160 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam