Creative strategy in advertising

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Bibliographic Details
Main Author:	Jewler, A. Jerome
Format:	Book
Published:	California Wadsworth 1992
Edition:	4th ed
Subjects:	Advertising layout and typography Advertising copy
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0534162908
090	#	#	\|a HF5825 \|b .J46 1992
100	#	#	\|a Jewler, A. Jerome
245	#	#	\|a Creative strategy in advertising \|c A. Jerome Jewler
250	#	#	\|a 4th ed
260	#	#	\|a California \|b Wadsworth \|c 1992
300	#	#	\|a xiii, 418 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 411-412) and index
650	#	0	\|a Advertising layout and typography
650	#	0	\|a Advertising copy
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=72138
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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