Creative strategy in advertising

Creative strategy in advertising

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Bibliographic Details
Main Author: Jewler, A. Jerome
Format: Book
Published: California Wadsworth 1992
Edition:4th ed
Subjects:
Advertising layout and typography
Advertising copy
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 418 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 411-412) and index
ISBN:0534162908

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