The essential guide to database marketing

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Bibliographic Details
Main Author:	Davies, John M. 1944-
Format:	Book
Published:	London McGraw-Hill Book Co. 1992
Series:	Fraser-Robinson, John. John Fraser-Robinson direct marketing series
Subjects:	Database marketing Database management
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415.126 \|b .D38 1992
100	1	#	\|a Davies, John M. \|d 1944-
245	1	1	\|a The essential guide to database marketing \|c John M. Davies
260	#	#	\|a London \|b McGraw-Hill Book Co. \|c 1992
300	#	#	\|a x, 239 p. \|b ill. \|c 26 cm
490	1	#	\|a The John Fraser-Robinson direct marketing series
504	#	#	\|a Includes bibliographical references (p. 227-228) and index.
650	#	0	\|a Database marketing
650	#	0	\|a Database management
800	1	#	\|a Fraser-Robinson, John. \|t John Fraser-Robinson direct marketing series
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=71680
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